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- <text id=92TT2692>
- <title>
- Dec. 07, 1992: Backing Green
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1992
- Dec. 07, 1992 Can Russia Escape Its Past?
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- PEOPLE, Page 85
- Backing Green
- </hdr><body>
- <p>By Ginia Bellafante
- </p>
- <p> Everybody gets annoyed. Few people can make a lucrative
- career out of it. Exception: JERRY SEINFELD, comedy's master
- chronicler of mundane absurdity. What's been driving him nuts
- this week? High-finance-charge credit cards. "Have you ever seen
- how many words there are on the bottom of a Visa bill?" says
- Jerry. "It's unbelievable." Good thing Seinfeld was tapped to
- plug the American Express card in edgy new adds that knock the
- competition. One features Jerry lecturing a goldfish on
- revolving debt. Quirky, yes, but then again, Am Ex had the comic
- pen the ads himself. "I always wanted to write ad copy," says
- Jerry. "It's a lot like writing jokes."
- </p>
-
- </body></article>
- </text>
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